British Association of Dental Therapists

Representing dental therapists since 1963

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Facial Aesthetics Guidance

Crackdown on social media advertising of botulinum toxin injections. GDC Newsletter Jan 2020

Today, the Committee for Advertising Practice and the Advertising Standards Agency (ASA), have launched a new campaign to tackle the unlawful advertising of botulinum toxin injections on social media.

Botulinum toxin injections, such as Botox, Vistabel, Dysport, Bocouture and Azzalure, are prescription only medicines and cannot be advertised to the public, even when they are to be administered by a registered healthcare professional.

Please take immediate action to review your social media advertising and make any necessary changes. The ASA has issued guidance to support compliance, so please take a look at this now if you advertise these products on social media.

After Friday 31 January, the ASA will be taking targeted enforcement action, which for those unwilling to comply, may include referral to the Medicines and Healthcare products Regulatory Agency (MHRA) or us, as your professional regulator.

Guidance on Direct Access

The changes made by the GDC do not extend to certain areas of practice which are governed by other legislation which the Council does not have the power to change. The following areas of treatment still require the prescription of a dentist:

– Carrying out botox treatment

The administration of Botox is not the practice of dentistry and so it does not appear in the GDC’s Scope of Practice document.

Botox is a prescription-only medicine (POM) and needs to be prescribed by a registered doctor or dentist who has completed a full assessment of the patient. Hygienists and therapists cannot, therefore, carry out Botox treatment direct.

Injectable dermal fillers are classed as medical devices and so do not require a prescription. Hygienists and therapists who choose to provide these treatments to patients must be sure that they are trained, competent and indemnified to do so. – April 2013

Guidance on Prescribing Medicines – GDC 30 September 2013

How the dental profession can reduce the risk profile in facial aesthetics by Dr Jalpesh Patel – Published 2/11/18 in BDJ